The Physics of B2B Growth

Despite all the digitization to improve B2B organic growth, this has been a band-aid that reclaims client-facing time lost to the human heroics and is the work that interferes with achieving client satisfaction (which is all an NPS Score actually is telling you). The B2B relationship environment represents at least 53% of what generates B2B organic growth, a single variable that reflects each client’s perceptions of specific behaviors applied by your client-facing teams. This gravitational pull produced by how your teams execute these specific behaviors can now be objectively measured client by client and augmented to address the specific root cause of what is interfering with the organic growth potential of each client.