Business Physics

The hidden forces behind your growth and profitability.

The Law ofGrowth Efficiency

Team moving value up a funnel — building competitive gravity

ƒx( Competitive Gravity )

The objective gravitational pull your clients have toward your company — relative to your competitors — not the sunshine being pumped by way of NPS, C-Sat scores, or the inherent belief that clients love your company. Gravity determines whether your company is perceived as indispensable (or not), and controls your potential for organic growth, pricing power, and the cost to serve you'll experience.

The Law ofProfit Efficiency

Iceberg of financial reports with most of its mass hidden below the waterline

ƒx( Complexity Friction )

Moving past the limits of what financial reporting can show — the allocations, distortions, and accommodations that obscure the truth — to reveal the profit gains hiding in plain sight. Complexity Friction is the hidden tax on margins and speed — a multiple of what you expect, because friction grows exponentially, not linearly, with the addition of products, process, structure, and every new commitment to variety.